Website Redesigns
Aurora.org Content Refresh and Redesign (2018)
Part of an initiative to refresh all outdated web properties, I oversaw the content refresh and redesign for Aurora Pharmacy. In partnership with our content consultancy, I revised the information architecture, selected design components, and revised content.
Aurora Pharmacy landing page before redesign (2015)
Aurora Pharmacy landing page after redesign (2018)
Email Marketing Campaigns
Diabetes Wellness Series (2018)
The ask: Encourage patients with diabetes during the holidays and help them keep their blood sugar in check.
The challenge: We couldn't mention diabetes (ask me why).
The solution: Speak to the benefits of managing diabetes effectively during the holidays with resources to help.
The result: I didn't save exact numbers, but this email campaign resulted in higher-than-average open and clickthrough rates for our industry.
Smoking Cessation (2018)
The ask: Go beyond tired scare tactics and encourage patients who smoke to quit and offer resources to help.
The challenge: The stakeholders had a lot they wanted to cover with one email.
The solution: Use positive reinforcement instead of finger-wagging. Open with a picturesque ideal: "Imagine waking up and not wanting a cigarette." Follow up with a call to action: "Join the 1 million people who quit smoking each year."
The result: I didn't save exact numbers, but this email campaign resulted in higher-than-average open and clickthrough rates for our industry.
