Judy Dworin Performance Project (JDPP)
Volunteering through Catchafire, I used content design to help nonproft JDPP get results in an email marketing campaign for their annual fundraiser.
Their open rate went from 18% to 26% just by changing the subject line.
I also suggested an updated email design that could help improve click-through-rate.
Original
Original subject: Dec. 10: A Special Night to End the Year Right
Original preheader: Register—JDPP’s Fundraising celebration on International Human Rights Day
Revised
Suggested subject: We can’t do this without you, %name
Suggested preheader: Virtual year-end celebration Dec 10, 7:00 PM
Original email
